As with any other business, the adult industry is not without its problems. Beginnings are always tough for any new endeavor. If you plan on starting your own adult site, you may want to consider the following problems that new adult merchants encounter.
1.The ever-tightening law belt against adult-related content – Law enforcement agencies have knuckled down on protecting younger Internet users from exposure to content deemed immoral. Some laws have also been laid down for what’s good for consumption of the general public and what’s not. For instance, the Child Online Protection Act of 1998 makes it illegal for adult site owners to post child pornography, at least in the United States. While the existing laws may not necessarily be able to cover your particular brand of adult content, it cannot be denied that it has had a certain ripple effect throughout the industry. One way to deal with this hindrance to success is simply to know what’s legal and what’s not. Do not risk limiting your goods and services to a genre that may be banned in countries that are major target markets.
2.Hosting limitations – Most web hosts have a contingency against adult-related sites, mostly because they don’t want adult material on their servers. Two other things that go against adult website operators in this context is their demand for high bandwidth and disk space to cover the site’s high traffic, high volume streaming and media-rich content. If you are looking for a host, make sure to get one that will be able to cover both requirements. While some mainstream hosts are willing to work with adult site owners, they may not understand the business as in depth as an industry-specific host could.
3.Difficulty in acquiring an adult merchant account – Perhaps the toughest problem to overcome, acquiring a merchant account can be a time-consuming and difficult process for the adult merchant. First among the things to contend with would be the killer rates. As adult businesses are considered high risk account, they are often subjected to sky-high fees. The best solution to this problem would be to find a payment processor catering specifically to the adult industry. One example would be AdultMerchantPay. This particular online payment processor offers low-cost accounts with no upfront fees. An adult merchant account service provider would also understand the need of the adult merchant for optimum security and should be able to provide this with an advance technology payment gateway.
4.Lack of compelling content available- Webmasters of adult sites are always looking for something fresh and something new. While many sites offer good content, what you should be looking for in a supplier is: 1) variety; 2) original content; and 3) the legal stuff. As previously mentioned, not all content is deemed legal. So aside from looking for the good stuff, make sure you are dealing with the legal ones as well.
5.Market satiated with free products and services – To say that the competition in the adult world is tight is an understatement. There are hundreds of thousands, if not millions, of adult content websites out there. Why should the average consumer pay for your services and goods when a glut of free online adult entertainment content can easily be accessed online? The answer to this problem may be less complex than you think. Offer a service that is different from what everyone else out there has. Focusing on your own niche is the best way to get your audience to be loyal subscribers.
One thing to remember when starting an adult site: With the right mix of marketing savvy, great content and old-fashioned hard work, your adult website can, and most likely will, succeed. While other entertainment businesses may suffer from an economic roller coaster, the adult industry will feel nary a sting from the ups and downs of a country’s financial state. The reason is obvious, access to online adult content is easier to acquire than any other entertainment venue (say movies, plays or fine dining). Adult sites are only a click away and subscriptions to a site will last longer than what a consumer gets when paying for dinner and a movie.
Aside from having accessibility on its side, the probability of its success is also driven by the consistently high demand for adult-related material. Thousands of subscribers keep the industry afloat by continuing to pay big bucks on a recurring basis. So make sure you have original, eye-popping content that is within the legal boundaries of your target market. Get a host that can cater to your specific needs and an adult merchant account provider that will ensure you get paid for all your troubles.
Jessica Gables is a traveling journalist and author of numerous articles published in travel and hotel service sites, television programs and print materials. She is also a large contributor of articles to various online resource sites such as http://www.adultmerchantpay.com garnering the reputation of being a trusted author on various topics. She has a background in photography, videography, pre- and post-production and online affiliate marketing.